ELECTRIC RUN IS RETURNING IN 2017
One of the world’s most popular nocturnal fun run is set to light up Malaysia again this year in what will be its biggest, brightest, neon coloured night run in the country yet on April 15 at Anjung Floria Putrajaya. Organized by The Livescape Group, and co-presented by Rexona, Electric Run Malaysia 2017 is also supported by Malaysia Major Events (MME). The 5km night time fun run this year is set to attract over 18,000 runners of all ages.
“Electric Run is an internationally well-known brand and we are thrilled to be able to organise this for the third time in Kuala Lumpur. Last year saw our biggest turnout yet with close to 14,000 participants which also saw us bagging the Malaysia Book of Record’s “Largest Participation in a Neon Run” title. All around the world, Electric Run is known to bring the running experience to a whole new level and we want to make this night fun run a memorable one for our fans, both young and old, as we promote fitness and health in the liveliest way possible”, Muhammad Iqbal, Group Chief Executive Officer of The Livescape Group said.
Electric Run Recharged
The run this year features a couple of added changes with the most prominent being the Recharged concept. This year, participants at the Electric Run Malaysia 2017 will each be receiving a limited edition PIX Mob Bracelet in addition to the official race tee, finisher’s medal and race bib. The bracelet illuminates various neon lighted themes across multiple zones throughout the race course to provide runners with a more immersive experience. The race course is set to transport runners through a light and sound journey through time, with each zone representing a unique colour theme and music era.
Electric Run Malaysia 2017 will feature eight Course Lands (one more than last year).
The eight Course Lands are:
• The Start Line
• Yellow Zone - featuring the sounds of the 60s and 70s
• Red Zone – featuring the sounds of Hip Hop
• Black & Pastel – featuring the sounds of Top 40s Pop Music
• Green Zone – featuring the thumping sounds of Electronic Dance Music
• Two Mystery Lands – surprise Course Lands
• The Finish Line / Celebration Stage
After crossing the finish line, runners will end their run at a celebration stage where a post-race concert featuring internationally renowned artistes will be held. The line-up of artistes will be announced by mid-March.
A new family-friendly venue
The third Electric Run Malaysia also sees the race moving to Putrajaya. The flag off and finish line takes place at Anjung Floria Putrajaya with runners then being taken on a scenic route of Putrajaya where on April 15, will be transformed to a city of neon-themed lights.
With approximately 18,000 runners expected to take part this year, organisers, The Livescape Group has decided to move the run this year to a space that can cater to larger numbers.